We are helping charities solve more of society's biggest challenges. We're a collaboration of leading charities, industry experts and experienced disruptors who together, are designing new approaches to help charities fund their life changing work.
Good Lab is a core team of innovators who collaborate with 10 of the UK's top charities and industry experts to design and prototype radically different ways for charities to raise more funds.
The core team of six innovators is supported by a small group of expert Advisors and Fellows and a growing number of innovative organisations.
The Good Lab's ultimate success will hail from new funding models that deliver over £250m annually for UK charities. Read less
We believe that by collaborating and being open in our approach we can achieve things that no charity could achieve alone. By collaborating we'll encourage more diverse thinking, access amazing networks and build a broader base of support to help us achieve our goal. Read more
UK charities rely heavily on the generosity of the public, but giving as a percentage of household expenditure has remained stubbornly flat at just 0.4% for the past 25 years.
At the same time, the demand for the services that charities provide continues to grow.
Unless charities can find innovative new ways to fund their work, they'll be unable to meet the demand for their services.
We co-create, develop and test new methods of raising funds by focusing on various industry sectors through fast-moving development cycles. And we share what we learn with our partners, to help the charity sector flourish.
We have an agile and transparent approach that allows us to identify, build and test new ideas quickly.
We work with relevant industry experts, partners and advisors to speed up our thinking and create new concepts that are designed for where their market is heading.
Good Lab is a collaboration of the UK's leading charities, a selection of the UK's most innovative organisations and some truly exceptional people.
I'm so excited by the scale of the ambition of the Good Lab, it has the potential to completely transform the sector.
Mark Astarita, Director of Fundraising, British Red Cross
What is so great about the Good Lab is that it has never been done before, 11 top charities, all in one room collaborating for change.
Wanda Hamilton, Group Director, Fundraising, RNIB
I'm proud to be working with such committed and exciting people, both in the Lab and in the organisations they've formed partnerships with.
Gareth Williams, Entrepreneur and Good Lab Advisor
We're using the joint, sector level strengths of the charity sector for our inspiration: building new business models and propositions around what's unique to the sector as a whole. Areas we may explore include resource raising; new models of giving; and new solutions which could only be achieved by this unique collaboration.
Could there be a role for charities to play within the sectors which let consumers down the most? We are looking at industries where there is low trust and low choice like utilities; retail banking; and property, to see if we can find new opportunities.
The sharing and peer-to-peer economy is growing at pace – covering cars, homes, clothes, tools, finance, music and more. Alongside opportunities for people to make money through sharing, a growing movement for earning through bite-sized activity is emerging.
We're looking a propositions that have the power to change people’s lives for the better. It’s a natural fit with the mission of our partners and the wider charity sector. Areas we may explore within this theme include everything from wellbeing to connection and personal development through to intimacy.
If you think you could provide expertise or advice in the territories we are exploring, or if you want to be a part of what we are trying to achieve, please get in touch.
Email us at: email@example.com
or call us on 020 3397 4180
We're a small team of expert innovators, social entrepreneurs and passionate leaders who have worked in almost every sector and across the world.
Eleanor is an innovation specialist, focussed on making ideas happen, building networks and bringing people together around opportunities and change. She brings strong experience in the digital, media and social innovation space, and is a highly skilled communicator, negotiator and strategist.
Eleanor founded LikeCube in 2006, it provided innovative recommendation, personalisation and data intelligence solutions, primarily for the leisure industry. For her work with LikeCube, she won Silver Award at the 2007 British Female Inventor & Innovator of the Year Awards, was a Finalist in the Blackberry Women & Technology Awards 2008 and was profiled in the January 2010 edition of WiredUK.
LikeCube was acquired by the Time Out Group in July 2011 where Eleanor went to take on a role as their Director of Innovation where she helped build Time Out from a London-only magazine in to a global digital presence.
Head of Front-End Innovation
Thea is an innovation expert, bringing over 10 years experience of using consumer psychology; business and brand insight to develop new products and make successful things happen.
She has run projects across Sub-Saharan Africa to Shanghai, working with clients such as British Airways, Barclaycard, Tetrapak, Waitrose and Unilever to help them create lasting, replicable impact.
Head of Design
Lauren Currie is a designer and doer who works with people, teams and organisations all over the world helping them be better. She is a catalyst, educator, and starter who turns ideas into reality, making masses believe in change, and building networks around problems.
This year ELLE featured Lauren as one of 30 women under 30 changing the world.
Lauren is the co-founder of award winning service design agency Snook. She spent 2015 designing and launching a new MA in Digital Experience Design at Hyper Island. In the past she has worked for DesignThinkers, Deutsche Telekom and Future Gov.
Head of Commercial
Rupesh has been working with fast growing startups for the last 17 years as an investor, advisor and entrepreneur.
Throughout his career he has worked as an M&A banker, in the European Bank for Reconstruction and Development as well as managing over £200m across a number of Venture Capital funds in Europe.
Prior to joining the Good Lab he was developing a start-up focused on enabling cash payments to digital brands in emerging markets.
Clara is currently leading the development of Sharecare with Good Lab. Prior to working with us she co-founded an architecture and cities thinktank and was the COO of a property start-up. She has also held consultancy and advisory roles for a wide range of clients on strategy, growth and future technologies.
Insight & Innovation Strategist
Arun has over 5 years' experience running insight and innovation projects for some of the world's biggest brands.
Experienced in consumer psychology and qualitative research methodologies, Arun has helped clients like Diageo and Orange better understand their customers and build customer-centric ideas and strategies.
Thomas is a commercially-focused strategist with 3 years experience of working with organisations to help them grow and deliver change on a global scale.
He worked across Europe and Asia with clients such as Lego, Microsoft and Bupa before joining Good Innovation in 2015, where he focussed on the delivery and execution of innovation projects for some of the UK's leading charities.
Dom is an talented Service Designer with over 4 years experience in the design and innovation space. Prior to joining us he lead the innovation program at a small charity and was an innovation consultant for clients such as Legal & General and Lebara Mobile.
Alongside his work at Good Lab he is writing a book and is a published photographer.
We're lucky to have an excellent board of Advisors who we can call on for their input and expertise at any stage of the programme.
James is a co-founder of Zopa, an ex RSPB Trustee and former CEO of Green Thing. He was a Partner of The Foundation, a leading growth and innovation consultancy where he worked with clients including M&S, O2, Just Giving, Barclaycard, Save the Children, and HSBC.
Zopa, which launched in 2005, is the internet marketplace where people meet to lend and borrow money, and where James was CEO until 2007. Zopa was named as “1 of 11 companies that will change the world” and has been hailed as the pioneer of peer-to-peer lending. Green Thing is an online not-for-profit social movement to mobilise the masses to act against climate change and lead a greener life.
Along with the Good Lab, James is also an advisor to Seedrs, the world’s first online platform for investing seed capital, and to Spacehive, the world’s first funding platform for public space projects. He is Chairman of GEN Community, an industrial provident society that delivers low carbon investments as well as social impact.
Gareth is a CEO, senior executive and board level advisor with a real passion for businesses and social enterprises.
Gareth brings a wealth of experience across a variety of sectors including e-commerce, retail and investment banking. He is a natural entrepreneur having helped set up and build multimillion pound companies The Newspaper Club, Sofa.com and New Heights retail group.
He now devotes a lot of his time to advisory work, in addition to The Good Lab, Gareth is a mentor at Bethnal Green Ventures and a Trustee at The Young Foundation.
Cassie is a Director and Co-founder of the Point People, a Co-founder of Tech For Good Global and Founder of the Civic Shop.
She specialises in strategic design, civic innovation, digital transformation and service design and has been committed to building the social and civic innovation field in the UK over the last 12 years at both a practical and strategic level.
She's worked in Central Government, with Local Government, with the third sector, with social innovation funders and with many of the smaller design agencies working in the social innovation field. The Government Digital Service, FutureGov, thinkpublic, Future Cities Catapult, Nominet Trust, Nesta, 100% Open and Hub Westminster are just some of the organisations she has worked with.
David is an executive with deep technology and commercial experience working in both large enterprise and startups, technology management, marketing and business development. He is a specialist in development of new products, services and systems, blending exceptional strategic abilities with passion for design and deep technical knowledge. His primary interest is the development of new commercial opportunities through the intersection of experience design, large data systems, analytics, open innovation, open data and lean product development techniques.
David brings with him a wealth of contacts in the tech world and knows how to best use tech to deliver impact.
We've developed a truly exceptional network of Fellows to support and endorse every aspect of the Good Lab's work.
Special Associate at Good Lab
We're extremely lucky to have had Matthew join us as a Special Associate where he will be inputting on a regular basis to the direction and content of the programme.
Matthew is a social entrepreneur, Clore Social Leadership Fellow and a founding director of Sharing Economy UK.
Matthew develops the vision, strategic approach and operational plans necessary for social change. He has strong experience in leading organisations through complex tech projects, developing online communities and launching new services. He works to maximise impact through analytics, behavioural insights and the power of message.
As founder and CEO of Echo, Matthew developed the first marketplace for professional skills and training that uses its own currency, the Echo (with every hour of service valued at one Echo). As well as driving clear commercial gains for its users, Echo’s hardwired equality accelerates trust amongst its community, growing the type of relationships and communities that money can’t buy.
Matthew speaks regularly on trust, empathic systems and the sharing economy at places like Nesta, the V&A, Google and No.10 Downing St.
Partner at Octopus Ventures
George is the Venture Partner Manager in the Ventures team of Octopus Investments, a firm which manages £5.5bn, including over £400m of venture capital funding, and which has backed businesses such as Zoopla Property Group, Graze, Secret Escapes, Calastone, SwiftKey and Uniplaces.
He is also Chairman of the Angel Cofund, a great Government backed initiative that coinvests alongside syndicates of business angels and is now one of the most active funds in the UK.
George will be able to provide great insight in to the VC/Investment space and opinion from the sector.
Yvonne has been an award-winning journalist, writer and broadcaster for more than 30 years, contributing to papers including The Times, The Independent and The Guardian.
Yvonne is also a fellow at The Young Foundation where she specialises in innovation in healthcare and innovation.
Yvonne will help us with communications and telling our story throughout the project.
Director at Cospa
Oli Barrett MBE is a co-founder of Cospa, helping companies and causes to create and grow ventures which make money and make a difference. A good example of this is by helping over 2,000 young people to fix their own youth clubs, with Wickes, the DIY chain.
He started Tenner (now run by Young Enterprise), the scheme which has challenged over 150,000 school pupils to see what they can achieve in one month, starting with £10.
He brought speed-networking to the UK and has hosted and spoken at events around the world, leading trade missions to the US, India and Brazil helping British companies (in health, clean-tech and web) to explore business opportunities.
Oli will support us with networking and spotting opportunities in emerging markets
CEO at Design Council
John has been working for 30 years in the brand and design industry, leading a number of marketing, brand and design consultancies in the UK as well as a number of roles within FMCG and retail, including Head of Brand at Safeway.
He has also had an active commitment to the development of the design industry for the last ten years, serving as President of the Design Business Association for three years and currently acts as the spokesperson for its 20:20 Mentoring Scheme.
John will provide us with a great window in to the world of British design and opinion.
Chairman at Creative England
John is Chair of Creative England, a national agency that invests in and supports creative ideas, talent and businesses in film, TV, games and digital media.
A cultural entrepreneur and writer, John is also Chair of the cultural web publisher Culture24; and of Cinema Arts Network, the network company of a group of major arts and cross-media centres in the UK. He is also on the boards of Battersea Arts Centre, First Light and the British Council's Advisory Board for Arts and Creative Economy.
As Special Advisor to the Minister for Culture, Rt Hon Chris Smith MP, he was closely involved in developing the UK government’s first policies for the creative industries.
John provides us with a valuable window in to the UK's amazing creative industries.
Dr Harriet Harriss is a senior tutor in interior design and architecture at the Royal College of Art in London. Her teaching focuses on pioneering new pedagogic models for partnering public sector organisations with architecture & interiors students to co-create real-time designs that respond to specific community challenges.
In January 2013, Harriet was selected as one of just 60 women nationally for the BBC Expert Women database project. The initiative aims to boost the number of female experts having a voice in the media.
Harriet will help us with engaging the RCA community through a series of challenge prizes and creative briefs.
CEO at Successful Human Being
Tim has spent the last 6 years at Time Out, firstly as Editor-in-Chief and then for the last few years as Global CEO.
During his time there they transformed the iconic brand from a traditional print media business with a declining audience into a digital first cutting-edge platform with over 40 million users worldwide, also transforming the print markets in London and New York with their incredibly successful launches of the 'free' distribution model which now means more than 1million people across both cities now read Time Out each week.
Tim will provide us with great expertise on the world of digital and traditional media.
Co-founder at Makerversity
Joe's work is largely focused around product, interaction and service design - whether thats working for himself, leading studios or inside large organisations. Joe's practice is focused on combining his interests in broad economic, social and political ideas with very practical projects and proposals. These take a variety of forms from new businesses, services and products in the real world, to more speculative provocations.
Joe will help us with engaging the Markerversity community through different prototype briefs to broaden the work we are producing.
Director at Jenson8
Cindy has substantial experience as a main board director and working at board level on private equity funded mergers and acquisitions. Her special interests include leadership development, top-team effectiveness, networking, multicultural programme delivery and client-strategic innovation.
Cindy will help us to maintain and deliver on the huge commercial ambition of the Good Lab
Siân is Deputy Director for Goldsmiths’ Institute for Creative and Cultural Entrepreneurship (ICCE). She also teaches on the MA Social Entrepreneurship programme - as well as on Goldsmiths’ MSc Digital Entrepreneurship, MSc Management of Innovation and MA Prospects of Innovation courses, the MA Fashion and MA Design & Innovation based in Design.
Siân worked with the original Creative Pioneer Team at Nesta (the National Endowment for Science, Technology and the Arts) and was responsible for the content and delivery of The Academy – Nesta’s residential enterprise development programme for highly talented creative graduates to move their creative thinking to founding an innovative business. She also co-ran a £15million seed fund for Nesta to support the Creative Industries.
Sian will help us with engaging the Goldsmiths community through a series of challenge prizes and creative briefs.
Co-founder at 100%Open
Roland Harwood is Co-founder and Managing Partner at 100%Open, the global open innovation agency that works with the likes of LEGO, Unilever, UBS, Oxfam and Governments around the world to co-innovate with their partners. It was a spin-out from NESTA in 2010, the UK Innovation Agency and Investment Fund, where he was Director of Open Innovation.
Graduating with a PhD in Physics from Edinburgh University, he has held senior innovation roles in the public and private sector. In addition has worked with hundreds of start-ups to raise venture capital and commercialise technology. He is both a failed astronaut and a keen piano player and has produced TV and film music for SonyBMG.
Last but not least, he is a proud and often exhausted dad of 3 kids under 9. Roland is an expert on open innovation and will help us use it to stretch our thinking.
Partner at Good Innovation
Andrew founded Good Innovation with Kevin Waudby and the Good Lab is their brainchild. He has 15 years' experience of developing new products and services in the commercial, public and charity sectors; prior to Good Innovation he developed new products for FTSE100 companies and launched his own internet startup.
Partner at Good Innovation
Prior to setting up Good Innovation and the Good Lab, Kevin set up and led the innovation team at Cancer Research UK, helping them become leaders in the field. His radical and creative approach to strategy, fundraising and marketing continues to leave a powerful mark on charity culture.
16 November 2017
Thea is Head of Front End Innovation here at the Good Lab. Here's an recent article Thea wrote for Charity Finance Group's Finance Focus magazine on the importance of innovation and risk-taking in the charity sector and how our work at the Good Lab helps mitigates against risk...
10 March 2017
I was excited and didn't know exactly what to expect when I turned up for my six-week secondment at the Good Lab other than I was working on Prototyping with Lauren in Cycle 2, Happiness and Fulfilment. The secondment was a really useful experience, I'll try to highlight some of my key learnings in this blog.
15 December 2016
From September to October I supported Lauren, the Good Lab's Head of Service Design, on prototyping a new product inspired by the Sharing Economy. Six weeks on, having had the chance to digest my learnings and get back into the swing of my day-to-day at NSPCC, I'd like to share what I'm taking forward in five commonplaces, you could even call them clichés.
Good Lab is an initiative developed by Good Innovation. We’re a specialist innovation consultancy with the real-world experience of business experts, the curiosity of inventors, and the hearts of social entrepreneurs. We work with great people around the world who care about social change and who want to make life better. We work with leading charities, local authorities, government departments and companies with a conscience.
As a pioneer of social innovation, we are united around a shared passion to make a difference. Everyday we work with great people to identify and solve their big problems. We thrive on big challenges that require unique and creative solutions.
We work with great people to solve the problems that matter.